Guides

Practical guides for small business owners

Guides on getting found, earning reviews, winning customers, and using AI to run the marketing. Written for owners, with real examples and real numbers where we have them.

All guides
AI toolkit

Online marketing platform for small business

SEO, reviews, email, leads, and social in one place.

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Get found

SEO for small business

What SEO services include, who should do the work, and what to ask first.

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Get found

How much does SEO cost

Typical pricing models and ranges, and what you should get for the money.

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Get found

Affordable SEO services

Where cheap SEO cuts corners, and how to get real work done on a small budget.

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Get found

SEO packages for small business

What each package tier includes and which one fits your business.

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Get found

AI SEO

What AI can and can't safely do in SEO, task by task.

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Get found

Local SEO for small business

Show up in the map pack and nearby searches.

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Get found

How to rank higher on Google

Why you are not ranking yet, and the steps that fix it.

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Get found

Google Business Profile optimization

The free listing that decides who nearby customers find first.

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Get found

Local citations

What they are, why NAP consistency matters, and how to build them.

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Get found

Google Business Profile suspended

Why profiles get suspended and how to get yours reinstated.

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Get found

Content marketing services

The content that pulls customers to your site and keeps working.

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By industry

SEO for roofers

Win repair, replacement, and storm searches, and own your leads.

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By industry

SEO for dentists

Rank for insurance, hours, and treatments, with HIPAA-safe review replies.

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By industry

SEO for pest control

A page for every pest, published before its season.

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By industry

SEO for electricians

Catch emergency calls and high-value upgrade jobs.

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AI search

Answer engine optimization (AEO)

Write the answer that gets lifted into snippets, voice, and AI summaries.

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AI search

SEO vs AEO vs GEO

The difference between the three, and which to do first.

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AI search

Generative engine optimization (GEO)

What earns AI citations, plus a prompt audit you can run today.

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AI search

How to rank in ChatGPT

What gets a business mentioned in ChatGPT answers, step by step.

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AI search

How to rank in AI Overviews

Get your pages cited in Google's AI summaries.

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AI search

LLM SEO

AI crawlers, llms.txt, and which LLM SEO tools are worth paying for.

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Reviews

How to get more Google reviews

Request templates, your review link, and a habit that keeps reviews coming.

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Reviews

Reputation management services

What reputation management covers, what it costs, and a monthly routine.

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Reviews

How to respond to negative reviews

A calm method plus example replies for the reviews that sting.

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Customers

Lead generation for small business

Get found, capture interest, and follow up fast.

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Customers

AI receptionist

Answer website visitors 24/7 and capture the lead.

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Customers

Lead follow-up

A follow-up cadence and templates so leads stop going cold.

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Customers

AI customer service agent

Answer customer questions on your site and hand off the tricky ones.

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Customers

Chatbot for real estate

Capture buyer and seller leads from your site, even after hours.

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Customers

Small business marketing

The channels that work, and a plan you will keep.

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Customers

Social media management

What a manager does, what packages cost, and what to put in the contract.

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Customers

How much does a website cost

A straight answer, plus how to spend less and get more.

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AI toolkit

AI for small business

Where AI is ready in your business, where it isn't, and a 30-day trial.

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AI toolkit

AI virtual assistant

AI assistant, human VA, or both: sort your week and decide.

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AI toolkit

AI employee

What an AI employee really is, and the jobs it can take today.

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AI toolkit

AI email assistant

Sort the inbox, flag what matters, and draft replies in your voice.

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AI toolkit

AI marketing tools

The categories, and why one assistant beats ten tools.

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AI toolkit

Best software for small business

The categories you need, without tool sprawl.

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